Logo Design Self Assessment

Name of your company, a short paragraph describing what your company manufactures/sells and the target audience for the product.
I am the CEO of a new company called Promatize. This company targets mostly female teens that are attending a prom. In a lot of cases though, people that are attending some sort of high society dance also may shop here to find their perfect dress. At Promatize you can find all the prom essentials. From shoes, accessories, and tiaras to finding the perfect dresses.

Review the processes that Jacob Cass went through in designing his logo and Logo Design Secrets (and any other links that you found especially helpful). What parts of these processes did you use in your work. Please explain and be specific.
The first step that I did was understanding the company that I was designing a logo for. Once I had an idea in mind, I made sure that it had the five basic components: Describable, memorable, effective, even without color, and effective when it is scaled to a smaller size. Lastly, before I had my final product, I made sure that I had some rough draft copies before my final outcome.

Overall, what three important concepts have you learned about logo design? Explain why they are important to your future work?
The three most important concepts that I have learned about logo designs are simple is better, color isn’t always the best, and how to have my design be successful from the start. These three concepts are crucial for my future work because they will help me to create the most successful designs, and overtime I will develop skills that will make this task a lot easier for me, and at the same time, my final product will be more successful.

Review the criteria and the process of designing a logo, please rate your final logo design, 1-4 (4 is the highest). Please explain why your work deserves the rating.
I think that my work deserves a 3. The design itself is not as successful as I hoped for, but all of the criteria that we are being assessed on I completed all of them and it turned out effectively. One thing that I think that I did very well was that I took my peers’ feedback and I added it into my design so that it became more successful.