Monday, March 30, 2009

The 5 Most Important Steps When Designing a Logo

1.) The first important step to designing a logo is understanding what the logo is, what it represents, and what the logo is supposed to be showing the people that are just looking at it.

2.) Know the basic rules and principles of a logo design; a logo must be describable, memorable, effective, even without color, and effective when it is scaled down to a smaller size.

3.) To have a successful logo, you must learn from past logo designer’s mistakes

4.) Design your own logo process that works best for you.

5.) Once you have an idea in mind for your logo, make sure that you test out the software that you are going to be using, so that there are no mistakes when you are creating your final product.

Thursday, March 26, 2009

Tessellation Self Assessment

Which tessellation did you find more interesting to do? In what ways was it more interesting than the other? Please explain.
I thought that the triangular tessellation was much more interesting to do. The final product turned out to be very interesting, it is fun to look at, and overall I just am much more pleased with it. The rectangular tessellation was a lot easier and it is very plain, and in my opinion, kind of boring. As for the triangular tessellation, it has a lot more complicated steps, but while designing it, it was more enjoyable to design, and I learned a lot more in photoshop during the triangulation tessellation. I really liked it because you start from one triangle, build it up to a hexagon, and then you have your final product, you can see the whole process.

Look at your peers' work on the ning . Which two designs do you find the most successful? What qualities make them so successful?
I think that Devin’s rectangular design was the most successful. Her design is very simple and is pleasing to the eye because of the simplicity. The color choice that Devin chose also makes her design very successful; I really like the shade and how she chose colors that were analogous on the color wheel. Lastly, I like how the pattern inside is a triangle, because it repeats the shape of her design.

I think that Tommy’s triangulation design turned out the most successful. I really like how you can see all of the separate triangles, rather than more of the hexagon look; this makes it very pleasing to the eye. I think that the eye is also really attracted to this particular tessellation because of the colors, it has the light yellow, the purple, and then the bold black, which pulls it altogether. Lastly, I think that Tommy did a very nice job on making the lines match up perfectly so that you can’t see any white spaces!


Looking at the Grading Criteria for each design, how would you rate BOTH designs on a scale of 1-4, 4 being the highest? Please explain each grade.
For my rectangular tessellation, I would rate that design a 3.5. I am giving it a 3.5 because it is a successful design a 4. Also, this design is original, but you can’t tell from your first glance at it, that it is a rhino. For my triangulation tessellation, I would give that a 4. I am giving myself a 4 on this design because it is very unique and original; I am very fond of this design. I think that this design is a perfect example of what the criteria expected, and I also feel like this design goes beyond the standards. Lastly, I really like how the original line has created a shape throughout the whole design and how the shape tessellates into the area that doesn’t have the line too.

Triangular Tessellation



Rectangular Tessellation

Monday, March 16, 2009

Introduction to Tessellations


What is a tessellation?
A tessellation is used to refer to pictures or tiles, usually shaped like animals, or other life forms. A tessellation covers a surface in a symmetrical way without overlapping or leaving gaps.

M.C. Escher:
Maurits Cornelis Escher was born on June 17th, 1898 in Leeuwarden, Holland. He grew up being the youngest of 4 brothers and with his father as a civil engineer. During highschool he lived in Arnhem. At the high school his art teacher noticed that Escher was very comfortable with drawing, and he taught him how to make linocuts, which later he became famous for. He sent some of his work to a graphic artist, Roland Holtz, who suggested that he switch to wood cuts. After failing his school exams, Holtz suggested that he become an architect. He listened to Rolans Holtz and in 1918 he enrolled in the ‘School for Architecture and Decorative Arts’ in Haarlem. Here he mastered his wood and linocut skills. Later in life he did a lot of traveling around Europe to become inspired with coastline and landscapes. His first tessellation was produced in 1925 called ‘lions’.

M.C. Escher or known as “the father of modern tessellation's” is famous for his outstanding depictions, but was also a master of lino and wood cuts, and created many landscapes too. He discovered this type of art because over the years, he liked to fill a plane without leaving spaces and without overlapping, thus he was creating a tessellation. By the time he died, he had been numbering all of his tessellations and he got to 137 tessellations. His last tessellation was a solution to a puzzle that had been sent to him by Roger Penrose, a mathematician. M.C. Escher solved the puzzel. Escher died in a home for old artists on March 27th, 1972. In his life time, he produced 448 woodcuts, linocuts, and lithos, and over 2000 drawings.

Doodle For Google

What three important things did you learn from completing this assignment? Explain why they are important to your learning as a design student?
One very important thing that I learned from completing this assignment was how to use the drawing tool. This tool helped a tremendous amount because it taught me how to be more creative and from learning how to use it, it gave me a lot more confidence about my designs. This tool also allows me to be more original and unique. Another tool that I learned to use more was the magic wand tool. During this project, I learned how to actually use it, and I am no longer just messing around with it. In my opinion, this tool is one of the most helpful tools on photoshop; it makes everything a lot more simple and easier when creating a successful design. The final tool that was really helpful when creating a design was the stamp tool. When I was exploring the internet, I would find a texturized pattern that I really liked. With the stamp tool I could copy that pattern, but I didn’t have to copy the whole design, so it was still mine. This tool became very useful while doing this particular design, and it made it a lot easier to think outside the box for my google designs.

A Peaceful and Green World:

“What I wish for the World...” is that our world will become united as one and not separated by countries. I wish that our world will not have anymore wars; there will be peace on earth. I also wish that along with peace, that we will learn to become am more ‘green’ world.

Based on the feedback that I received from my peers all I did was change the background color of the globe. It was a little hard to see before because it was darker, but since I changed the color to a lighter shade of green, it makes my google design a lot easier to look at. This advice really helped my design and it doesn’t look as crowded because of the color change that I made.

I would give my this design a 3. I am giving myself a 3 on this design because it has a lot going on, and isn’t as simple as I had originally hoped for. I think that my design is very creative and unique, but it just has a little too much going on, which doesn’t make it as successful. I really like how I kept the original google letters because it makes it very easy to understand what this design was for.

A Clean World:

“What I wish for the World...” is that we can become green. I wish that our world can learn how to recycle and clean up after themselves. I wish that we could all think of what is best for our world and become green!

Based on the feedback that I received from my peers I improved my design by taking out the clip art broom image. Instead, I replaced the clip art with an original painting that I drew of a broom. I thought that the feedback from my peers was very helpful and it made my design a lot more successful and original.

I would give this design a 4. I am giving this design a 4 because I think that it is very successful and creative. The theme is very easily portrayed in this design, and the simplicity of this design makes it very pleasing to the eye. I love how I kept the same google letters, but I changed them all to green to make my message more clear. By having the broom as the letter “L” it makes it more unique and it also adds a little more to the google design, making it not as boring. Also, by repeating the same design for the “O’s” it makes it clear what the theme is, and it keeps the simpleness to the design.

Sunday, March 1, 2009