Friday, April 10, 2009

Logo Design Self Assessment

Name of your company, a short paragraph describing what your company manufactures/sells and the target audience for the product.
I am the CEO of a new company called Promatize. This company targets mostly female teens that are attending a prom. In a lot of cases though, people that are attending some sort of high society dance also may shop here to find their perfect dress. At Promatize you can find all the prom essentials. From shoes, accessories, and tiaras to finding the perfect dresses.

Review the processes that Jacob Cass went through in designing his logo and Logo Design Secrets (and any other links that you found especially helpful). What parts of these processes did you use in your work. Please explain and be specific.
The first step that I did was understanding the company that I was designing a logo for. Once I had an idea in mind, I made sure that it had the five basic components: Describable, memorable, effective, even without color, and effective when it is scaled to a smaller size. Lastly, before I had my final product, I made sure that I had some rough draft copies before my final outcome.

Overall, what three important concepts have you learned about logo design? Explain why they are important to your future work?
The three most important concepts that I have learned about logo designs are simple is better, color isn’t always the best, and how to have my design be successful from the start. These three concepts are crucial for my future work because they will help me to create the most successful designs, and overtime I will develop skills that will make this task a lot easier for me, and at the same time, my final product will be more successful.

Review the criteria and the process of designing a logo, please rate your final logo design, 1-4 (4 is the highest). Please explain why your work deserves the rating.
I think that my work deserves a 3. The design itself is not as successful as I hoped for, but all of the criteria that we are being assessed on I completed all of them and it turned out effectively. One thing that I think that I did very well was that I took my peers’ feedback and I added it into my design so that it became more successful.

Thursday, April 9, 2009

Reflection of Logo Design-Midpoint

What significant changes has your logo gone through?
I started off with just a simple dress. Then I changed it to a dress with a person, then I decided that the most effective design would be to have the dress and to have it shaped with to a hanger on it. Another significant change that I made was to have a high heel shoe in my design so that it would represent the name “PromAtize” more.

Why did you make these changes?
I made these changes because I thought that it made my design a lot more effective and successful. I got the idea to make these changes by getting feedback from my peers, which was very helpful.

How much more work needs to go into the logo? What more do you need to do? (Please check criteria)
I think all of the work that is left to do in my design would just be to finalize it and make sure that it is the best that it can be; to put the final touches on.

Friday, April 3, 2009

Quarter 3 Self Assessment

What are you most proud of? What do you think are your strengths?
I am most proud of my triangular tessellation. This was one of our most recent designs, and I think that I really grasped the point of the assignment and that my design turned out to be very successful. I think my strengths are being able to apply my basic knowledge that I learned from art fundamentals to my designs. Another strength of mine is that I am able to focus on an assignment and make it turn out to the best of my ability.

What would you like to do better and/or focus upon for Quarter four?
I would really like to work with photoshop more and being able to make my own designs, completely by myself, without asking for help. I also would like to work on my creativity. I am having a lot of trouble with the logo design, and I think that this is because I’m not that creative. When we have a design that does not have strict criteria, I seem to have a lot of trouble with it and this is because I am not that creative.

How will you make this happen?
In class, I will explore photoshop more and use different tools. I will figure out by myself which tools that will help my design be as successful as possible. I know that there are a ton of tools in photoshop and my goal is to have a wider range of knowledge with all of the tools that there are on photoshop.

Monday, March 30, 2009

The 5 Most Important Steps When Designing a Logo

1.) The first important step to designing a logo is understanding what the logo is, what it represents, and what the logo is supposed to be showing the people that are just looking at it.

2.) Know the basic rules and principles of a logo design; a logo must be describable, memorable, effective, even without color, and effective when it is scaled down to a smaller size.

3.) To have a successful logo, you must learn from past logo designer’s mistakes

4.) Design your own logo process that works best for you.

5.) Once you have an idea in mind for your logo, make sure that you test out the software that you are going to be using, so that there are no mistakes when you are creating your final product.